Policy on personal data processing based on REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016 (GDPR)

Introduction

The following Terms and Conditions of Sale regulate the sale on this website “www.sericeramica.com” (Website). The seller is SERI SRL, with registered office in Via delle Industrie 16 84084 Fisciano (Sa), Chamber of Commerce of Salerno, VAT number 04831270659, share capital of 90.000,00 € fully paid (Company)

Registration

The Company shall process the personal data provided by you to enable you to register with the Website and make use of the services restricted to registered users.

Marketing

If you provide your explicit consent, the Company shall process your personal data to send you promotional communications and/or newsletter regarding products and / or services offered for sale by the Company or by third parties.

Profiling

If you provide your explicit consent, the Company shall process your personal data for the analysis of your consumer choices and purchasing habits (known as “profiling”), through a study of the type and frequency of your online purchases, in order to send newsletter and/or advertising material of the Company or third-parties that may be of particular interest to you.

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Pursuant to the GDPR, the Seller shall process the personal data provided by you as indicated in this privacy policy.

Article 1. Purpose of the processing. Legal basis. Mandatory or optional nature of data provision and consequences of any refusal.

The Company shall process the personal data provided by you for the following purposes:

a. to enable you to register with the Website and make use of the services restricted to registered users and for administrative/accounting purposes. The legal basis for the processing is Company’s commitment to be compliance with a legal obligation or to take steps at the request of the data subject prior to entering into a contract, as the case may be;

b. if you provide your explicit consent, for the Company to send you newsletter and for market research purposes also aimed at evaluating the level of customer satisfaction and to send you promotional communications in relation to the products and / or services of the Company and / or third-parties, by email (marketing purposes); if you provide your explicit consent, for the analysis of your consumer choices and purchasing habits (known as “profiling”), by the Company, through a study of the type and frequency of your online purchases, in order to send informative and/or advertising material about products and / or services of the Company and / or third-parties, that may be of particular interest to the user, by email (profiling purposes). The legal basis for the processing is your consent;

c. to respond to your requests through the customer care service. The provision of data is purely optional. However, as the said processing is necessary in order to respond to your request, your refusal to provide the relevant data will prevent you from obtaining answer from the customer care of the Company. The legal basis for the processing is the Company's legitimate interest to perform these activities. This legitimate interest is equal to the user's interest to use the customer care service of the Website;

d. in order to answer to your requests by email. The provision of data is purely optional. However, as the said processing is necessary in order to respond to your request, your refusal to provide the relevant data will prevent you from obtaining answer from the customer care of the Company. The legal basis for the processing is the Company's legitimate interest to perform these activities. This legitimate interest is equal to the user's interest to receive answer by the Company.

Consent to marketing and profiling purposes is purely optional. Failure to consent will have the following consequences.

Failure to consent to the processing of personal data for marketing purposes will prevent you to receive promotional communication and newsletter regarding products and / or services of the Company and/or third-parties and will prevent the Company to carry out market research purposes aimed at evaluating the level of customer satisfaction.

Failure to consent to the processing of personal data for profiling purposes will prevent the Company from studying the type and frequency of your online purchases, in order to send to you newsletter and/or advertising material that may be of particular interest to you regarding products and / or services of the Company and/or third-parties.

It is understood that the Company may use your personal data to comply with legal obligations and to perform the purchase contract.

If you are a register-user, you may revoke any consent granted for the purposes described above through your personal account.

You may revoke your consent using the relevant link indicated in any promotional email sent by the Company.

“Fai un regalo” Service

You may give one or more of products and / or services to one of your friends as a present. For this purpose you shall provide the personal data of your friends. The Company will store the personal data only to prove the performing of your request. In order to enjoy this service you shall prove the relevant consent of your friends, if requested by the Company.

Special Categories of Personal Data. Judicial Data.

The Company does not process special categories of personal data nor judicial data.

Article 2. Methods of Processing Personal Data

The processing of your personal data will be carried out by electronic or automated means, in the manner and with the appropriate tools to ensure the security and confidentiality in accordance with the GDPR.

The information and methods of processing will be relevant and not excessive in relation to the type of services provided. Data will be managed and protected in environments where access is under constant control.

Article 3. Data Disclosure

For the purposes described in this privacy policy, the personal data provided by you may be disclosed or communicated to the following parties:

Your data may be disclosed only in anonymous and aggregated form for statistical or research purposes.

Article 4. Data Controller

You can contact the Company, as Data Controller, at the following addresses:

SERI SRL Via delle Industrie 16 84084 Fisciano (Sa)
By telephone, calling: +39089879733
By email, writing to: amministrazione@sericeramica.com
By selecting the contact form on the Website.

You may address requests relating to the processing of your personal data to both the Data Controller and the Data Protection Officer.

Article 5. Data Storage

Your personal data will be stored only for the period of time required to ensure the correct provision of the services offered, in any case not beyond the legal limits.

If you close your account, your personal data will be stored for administrative purposes for a period not exceeding 90 days, without prejudice to any legal obligations regarding the storage of accounting documents or for public security purposes.

In any case, it is understood that personal data will be stored and processed for marketing and profiling purposes for the period of time allowed by law and the provisions of the Italian Data Protection Authority. At the end of this period, the Company may ask you to renew your consent to the processing of your data or to make them anonymous and keep them only for statistical or historical purposes.

Article 6. Rights of the Data Subject

Purstuant to GDPR (Article 13), you have the right to:

The above-mentioned rights may be exercised by making a request to at the contacts indicated above.

Article 7. Amedments

The Company reserves the right to change this privacy policy at any time, giving suitable notice to users and ensuring in any case an adequate and similar protection of personal data. In order to view any changes, you are invited to regularly consult this privacy notice.

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